The South African Entrepreneur
is a handy guide for those interested in starting their own business, those involved in start-ups, and those already running businesses of their own but who want to expand and grow.
The book covers a range of relevant subjects, including:
- What it takes to be an entrepreneur
- How to move out of the informal sector and start a formal business
- Practical steps to registering, staffing and running your own business
- Sound advice abour marketing and branding
- An overview of the financial aspects, including cost-benefit analysis, invoicing, bookkeeping and taxation
- How to encourage diversity and deal with conflict
- Growing your business
Many South African case studies of successful entrepreneurs are included, for both illustrative and inspirational purposes, while a useful list of support bodies (from state orginisations to private enterprises), together with contact details, makes this an invaluable handbook for the South African entrepreneur.
About the author
Businessman Sphetho Siyengo began his entrepreneurial career at the tender age of 6, selling sweets to classmates. After gaining a science
degree, working fulltime employment and trying out various
entrepreneurial ventures, he returned to university to study part-time for an MBA while simultaneously establishing his own project-management firm. During the ten years he’s been the MD of Buyolo Business Advisory Services, he’s learnt valuable lessons about being an emerging
entrepreneur, many of which he’s shared in this book. ‘Anyone can start and run their own business if they put their mind to it,’ he says. ‘Success comes with passion, hard work, dedication and sacrifice. And even failure can have a positive aspect, if the aspiring entrepreneur is prepared to learn from his or her mistakes.’